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Macdonald Dettwiler Enters U.S. E-Commerce Market
Richmond, B.C. | MacDonald Dettwiler (MDA) has set its sights on the lucrative U.S.
e-commerce market with the launch of its first major land information site - Cartica.com.
Cartica is a comprehensive map resource for professionals and consumers featuring over
24,000 maps and map products for a wide range of industrial and personal applications.
As Canada's leading information technology company, MDA is focusing considerable
resources on developing its e-commerce information business and is positioning itself to
be a key player in the rapidly growing market for business-to-business (B2B) information
systems and services. Over the next six months MDA expects to introduce substantial
U.S. land related initiatives in three categories including: Legal Information, Asset
Information, and Geographical Information. Cartica.com is a key aspect of this strategy.
MDA President & CEO, Daniel Friedmann, says, "MDA intends to be front and centre in the
U.S land information market. Cartica is an excellent example of how we intend to
capitalize on U.S market momentum and plans are being executed for new site launches
related to major U.S. land information opportunities."
With access to satellite data and leading map-making technology combined with a proven
record of rapid project delivery, MDA has a distinct advantage over competitors. MDA
plans to use this advantage to quickly become a leading provider of essential land and
property information.
Cartica Corporation's President and CEO, Douglas Gerull, says, "MDA's project delivery
capability is well demonstrated by the speed at which Cartica.com was conceptualized
and delivered. The site was brought from design to operational completion in a record 14
weeks. This included hiring of staff, establishing facilities, through to completion of our
initial product partnerships and a first class, redundant, high-throughput e-commerce
technical infrastructure."
Cartica is focused on becoming the world's largest mapping products Internet store. The
site's development is based on a phased approach and currently offers a wide range of
quality professional and personal mapping-related products and support services, as well
as customized search and retrieval functionality. Cartica will continually expand their
product suite, offer B2B application specific services and make customer's online shopping
experience highly efficient.
Cartica.com features a range of product categories including topographic maps, GPS
devices, reference maps, nautical charts, mapping software, atlases, wall maps, globes,
historic maps, and antique reproductions. Application categories include oil & gas,
forestry, environmental study, recreation, education and personal travel.
About MacDonald Dettwiler
MacDonald Dettwiler is a world-class provider of information services and technology used
to help people manage their activities on the planet. MDA is already active in the
Canadian e-commerce market with BC Online - a land information services site - and is
pursuing similar opportunities in other countries. The Company employs more than 1500
people at offices in British Columbia, Ontario, Nova Scotia and multiple international
locations.
Related Web Sites:
Cartica www.cartica.com
BC OnLine www.bconline.gov.bc.ca
MacDonald Dettwiler www.mda.ca
For more information, please contact:
Michael Harding
Director, Public Affairs
MacDonald Dettwiler
Telephone: 604-231-2622
E-mail: mharding@mda.ca
www.mda.ca
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