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Macdonald Dettwiler Enters U.S. E-Commerce Market
Richmond, B.C. | MacDonald Dettwiler (MDA) has set its sights on the lucrative U.S. e-commerce market with the launch of its first major land information site - Cartica.com. Cartica is a comprehensive map resource for professionals and consumers featuring over 24,000 maps and map products for a wide range of industrial and personal applications.

As Canada's leading information technology company, MDA is focusing considerable resources on developing its e-commerce information business and is positioning itself to be a key player in the rapidly growing market for business-to-business (B2B) information systems and services. Over the next six months MDA expects to introduce substantial U.S. land related initiatives in three categories including: Legal Information, Asset Information, and Geographical Information. Cartica.com is a key aspect of this strategy.

MDA President & CEO, Daniel Friedmann, says, "MDA intends to be front and centre in the U.S land information market. Cartica is an excellent example of how we intend to capitalize on U.S market momentum and plans are being executed for new site launches related to major U.S. land information opportunities."

With access to satellite data and leading map-making technology combined with a proven record of rapid project delivery, MDA has a distinct advantage over competitors. MDA plans to use this advantage to quickly become a leading provider of essential land and property information.

Cartica Corporation's President and CEO, Douglas Gerull, says, "MDA's project delivery capability is well demonstrated by the speed at which Cartica.com was conceptualized and delivered. The site was brought from design to operational completion in a record 14 weeks. This included hiring of staff, establishing facilities, through to completion of our initial product partnerships and a first class, redundant, high-throughput e-commerce technical infrastructure."

Cartica is focused on becoming the world's largest mapping products Internet store. The site's development is based on a phased approach and currently offers a wide range of quality professional and personal mapping-related products and support services, as well as customized search and retrieval functionality. Cartica will continually expand their product suite, offer B2B application specific services and make customer's online shopping experience highly efficient.

Cartica.com features a range of product categories including topographic maps, GPS devices, reference maps, nautical charts, mapping software, atlases, wall maps, globes, historic maps, and antique reproductions. Application categories include oil & gas, forestry, environmental study, recreation, education and personal travel.

About MacDonald Dettwiler

MacDonald Dettwiler is a world-class provider of information services and technology used to help people manage their activities on the planet. MDA is already active in the Canadian e-commerce market with BC Online - a land information services site - and is pursuing similar opportunities in other countries. The Company employs more than 1500 people at offices in British Columbia, Ontario, Nova Scotia and multiple international locations.

Related Web Sites:
Cartica www.cartica.com
BC OnLine www.bconline.gov.bc.ca
MacDonald Dettwiler www.mda.ca

For more information, please contact:
Michael Harding
Director, Public Affairs
MacDonald Dettwiler
Telephone: 604-231-2622
E-mail: mharding@mda.ca

www.mda.ca

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