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Autodesk Offers AutoCAD 2000 via Its e-Store to Increase Customer Convenience
San Rafael, California, March 1, 2000—Implementing the first phase of
its e-business strategy, Autodesk, Inc., the world's leading provider of
PC and Web design software, today announced it is offering customers
the ability to purchase its flagship product, AutoCAD® 2000, directly
via its e-Store. As part of its e-business strategy, Autodesk is building
its e-commerce infrastructure using key partners like Digital River and
Internet technologies to properly support channel partners and
customers. Autodesk's e-business strategy is part of a larger effort to
help transition its substantial customer base to the world of Web-based
design.
Digital River, a worldwide leader in e-commerce outsourcing, hosts and
manages e-commerce for the e-Store and provides physical and digital
delivery of Autodesk's products including AutoCAD 2000. Additionally,
Digital River provides marketing and merchandising expertise and
customer service.
The e-Store, located at www.autodesk.com/purchase, is currently
available for U.S. and Canadian customers, who will benefit from both
greater convenience in ordering and faster delivery. Canadian customers
will have a separate section devoted solely to their needs that will offer
product in Canadian prices and will ship only to Canadian addresses.
For customers outside North America, Autodesk is developing
additional e-Stores and websites over the next several months tailored to
sell and support the products, languages, and currencies specific to the
particular country or geographical market it serves. Autodesk already
has e-Stores in Great Britain, Ireland, and Singapore that currently sell
AutoCAD LT® 2000, Actrix® 2000, and Autodesk® Symbols 2000
software, with AutoCAD 2000 to be available within the next 30–60
days.
"Our mutual customers have expressed an interest in purchasing
Autodesk products via the Web. Offering AutoCAD 2000 via the
Autodesk e-Store, when coupled with establishing an Autodesk
Affiliated Reseller Program and Reseller e-Store guidelines, allows us to
respond to our customers' need for convenient ordering and fulfillment,"
said Greg Malkin, president of Technical Software, a reseller in
Cleveland, Ohio. "This also provides Autodesk VARs the opportunity
to focus on providing value-added services and expertise to our
customers."
"E-commerce is the fastest-growing sector in the world economy," said
Mike Sutton, executive vice president of Autodesk's Worldwide Field
Organization. "Autodesk's clients, like customers everywhere, are
demanding the opportunity to purchase our products directly via the
Internet so they can take advantage of the speed and convenience that
this powerful distribution channel offers."
The Autodesk® e-Store is ideal for customers who want to purchase a
single unit of AutoCAD software or who are more interested in
convenience and speed of delivery than in finding the lowest possible
price. This typical e-Store customer has little or no need for pre- and
post-sales information, on-site training, support, or third-party software.
Those services will be available to e-Store customers through their local
Authorized Value-Added Reseller.
Autodesk e-Business Strategy
Autodesk is committed to supporting customers and channel partners
through innovative, Web-based technologies and services. In terms of
products, Autodesk is focusing on creating a transparent mix of desktop
and Internet solutions, developing browser-based applications, and
creating portals and online communities. These critical initiatives are
directed at improving productivity and the communication of design
information throughout the customer's organization. In parallel,
Autodesk is moving to an e-business model through key Internet
partners and technologies to help its channel develop Web-based
services and support for their customer base. This effort includes an
Autodesk Affiliated Reseller Program and Reseller e-Store guidelines to
help resellers quickly establish their e-commerce programs for
customers. The Autodesk Affiliated Reseller Program will pair Autodesk
e-Store customers with local resellers for further value-added
services—making a true virtual Web corporation.
The Autodesk e-Store debuted in 1997 as part of Autodesk's continually
evolving distribution strategy. Through the e-Store, the company has
successfully sold its general design software solutions, including
AutoCAD LT 2000, Actrix 2000, and Autodesk Symbols 2000. In line
with Autodesk's expectations for online sales, approximately 4 percent
of its North American revenue for all three products is generated via the
Autodesk e-Store. Today's announcement marks the first time Autodesk
is making one of its more robust design solutions directly available to all
its customers. Autodesk plans to make its other desktop solutions
available via the e-Store later this year.
Purchasing from the e-Store and Resellers
There are several differences between purchasing from the e-Store and
purchasing from a local reseller. Although the Autodesk e-Store accepts
only credit cards, Autodesk resellers will continue to offer numerous
payment options. In addition, resellers can provide special pricing based
on purchase volume and history. Further, resellers can provide extensive
presales information and support, as well as other value-added services
such as product training, on-site installation, customization, and the
integration of third-party products.
Customers who are interested in these value-added services should
contact their local Authorized Autodesk Reseller, who can help ensure
that customers are purchasing the right solution for their needs. Many
resellers are building their own password-protected e-Stores for added
customer convenience once the customer and reseller determine the
appropriate product choice. Some resellers who will not be establishing
their own e-Stores will have links into the Autodesk e-Store.
Autodesk e-Store Pricing
For U.S. customers purchasing from the Autodesk e-Store, AutoCAD
2000 is US$3,195, and upgrades are US$545 and US$745 for customers
migrating from AutoCAD Releases 14 and 13, respectively. All
customers purchasing AutoCAD from the Autodesk e-Store will receive
60 days of free phone and Web support.
About Autodesk
Autodesk is the world's leading supplier of PC and Web design software
and digital content creation tools. One of the largest software companies
in the world, Autodesk has more than four million customers in over 150
countries. For more information, contact any Authorized Autodesk
Reseller, call Autodesk at 800-964-6432, or visit the About Autodesk
section of this website. Discreet™ product information is available at
800-869-3504 or via the Web at www.discreet.com. Autodesk shares are
traded on the Nasdaq national market under the symbol ADSK.
www.autodesk.com
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