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Warren Communications News and The Janus Group Introduce New Database That Digitally Maps
Every U.S. Cable System
WASHINGTON, May 9 -- Warren Communications News and The
Janus Group have created a joint venture to develop, promote and sell
MediaPrints, an exclusive set of cable system boundaries for use in mapping
software. MediaPrints (http://www.mediaprints.com) incorporates service area
boundaries and key data for over 10,000 cable systems in the United States.
The joint venture, called Warren-Janus Ventures, LLC, creates a powerful
alliance between Warren, a leading provider of news and data in the fields of
telecommunications, broadcasting and consumer electronics, and Janus, experts
in Geographic Information Systems (GIS) and specialists in sophisticated
business decision-support methodology.
MediaPrints is a powerful tool, unequaled for visualizing cable and
broadcast TV coverage. Users of MediaPrints' digital information can create
individually tailored reports and topographic and thematic maps that can be
easily used for:
- Market Research
- Demographic Analysis
- Market Segmentation
- Competitive Analysis
MediaPrints can be customized to aggregate and view:
- Cable systems with the highest sales potential
- Cable modem high-speed Internet service availability
- Cable coverage areas by MSO
- Block group demographics, buying trends and business locations at the
cable system level
MediaPrints also offers data-only options. For example, with
MediaPrints' census block group and zip code translation tables, you can
correlate customer databases with cable system providers. Or you can create
web sites at which viewers can locate and contact their local cable system
operators. MediaPrints makes these and other business resources possible by
including each cable system's TV market, primary owner, subscriber counts,
channel capacity, two-way capability, miles of plant (coax and fiber), high-
speed Internet access service, and much more.
MediaPrints works with desktop mapping software such as ArcView and
MapInfo.
Warren-Janus Ventures brings together the expertise of two companies with
extensive experience in systems design, database marketing and publishing.
MediaPrints is the fruit of their collaboration-a unique problem-solving tool
for clients in the competitive telecommunications, broadcast and cable
television industries.
Founded in 1945, Warren Communications News, Inc., is the leading provider
of news and data on telecommunications, broadcasting, consumer electronics and
related industries. In addition to the industry-standard 5,000-page
Television & Cable Factbook, the company publishes eighteen subscription news
services, including the award-winning Communications Daily, and other
specialized directories, corporate profiles and market studies. Warren also
offers custom market research services via its extensive cable system and TV
station databases.
The Janus Group blends expertise in management, marketing and technology
to devise and implement customized solutions for business improvements. Janus
specializes in business decision support systems and utilizes Geographical
Information System (GIS) tools to provide customers with custom approaches to
data analysis, systems administration, database marketing and a variety of
other functions, which can be used to solve complex marketing and
administrative problems.
For additional information on MediaPrints, please contact:
Lynn Levine
Warren-Janus Ventures, LLC
2115 Ward Ct. NW
Washington, DC 20037
(800) 771-9202, Ext. 264
llevine@warren-news.com
www.mediaprints.com
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