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SpatialNews.com Press Release
 Wireless News - Business News - Feature Columns
Vicinity Teams with AT&T Wireless to Provide Location-Based Application for AT&T Digital PocketNet ServiceAT&T Digital PocketNet(SM) subscribers will be able to find the nearest retailers, restaurants and services, including ATMs, thanks to a partnership between Vicinity Corp. (Nasdaq:VCNT), a leading provider of Internet-based marketing infrastructure services, and AT&T Wireless Services. Through its Vicinity BrandFinder(SM) wireless application, Vicinity provides AT&T Digital PocketNet subscribers with comprehensive location information on hundreds of their favorite brands and millions of brick-and-mortar locations, along with driving directions to those locations. AT&T Digital PocketNet subscribers will have available and at their fingertips, at anytime within the AT&T data service area, information on millions of locations, including driving directions. Users can easily select from a number of categories including "Food," "Clothing/Shoes," and "Banking." By simply selecting a category, the user is provided with a list of top brands to select from or can choose a selection that will provide any retailer or service provider within that category that is the nearest to her. The user can then search for nearest location by entering her zip code or by entering a complete street address. When the nearest location is returned, the user can proceed to telephone the retailer/service provider by pressing one button, receive turn-by-turn driving directions, and scroll through additional nearby locations. In the future, Vicinity will continue to add additional attribute information for these locations, such as McDonald's with Playlands or the pick-up times at FedEx drop-off locations. "Vicinity has delivered an easy to use, mobile-centric application that allows consumers to find the product or service they are looking for -- anytime, anywhere," said Emerick Woods, president and chief executive officer of Vicinity Corp. For the first time, Vicinity is offering ATM Finder, enabling AT&T Digital PocketNet users to access location information on the ATM nearest to them, whether at traditional banks or at non-traditional locations like grocery stores, from a database of more than 288,000 ATMs. Users will simply select ATM Finder from the main AT&T Digital PocketNet screen and then will be given the option of selecting a specific bank brand or "Nearest ATM," for a general ATM search. By entering a zip code or complete address, the users will receive location information on the nearest ATM. The user can then select specific turn-by-turn driving directions to that ATM. In addition to AT&T, Vicinity has established the following wireless partnerships: -- GTE Wireless Service will distribute Vicinity BrandFinder and MapBlast!(R) over its service. Vicinity BrandFinder enables GTE Wireless users to access information on millions of the nearest retailers, restaurants and service providers from wherever they might be in the U.S., and MapBlast! provides door-to-door driving directions in the U.S. -- OmniSky, the provider of a complete wireless Internet service for handheld devices such as the Palm V, will distribute Vicinity BrandFinder's comprehensive location information on its most-recognized brand-name customers over the Palm V and, later this year, over Windows CE devices and other handheld devices. -- XYPoint, starting in June, the nation's largest provider of phone location and wireless Internet services, will deliver Vicinity's location-relevant information over any analog or digital handset via a voice user interface blended with text messaging. Vicinity's location-based and local content services are ideal for wireless applications. In addition to BrandFinder, Vicinity has introduced a wireless version of Vicinity Business Finder(SM), its back-end solution for corporations to provide their customers with a highly accurate way to provide directions to a particular retail store, franchise or dealership. About Vicinity Corp. Vicinity Corp. is a leading provider of Internet-based marketing infrastructure services for brand-name Global 2000 companies. The company's clicks-and-mortar solutions, available in 14 countries and in 10 languages, enable its more than 300 clients to direct consumers searching for a specific product or service to the nearest brick-and-mortar store that carries that product or service. Vicinity's customers include FedEx, Ford, GM, Hilton Hotels Corp., Marriott, McDonald's, NEC, Pizza Hut, Starbucks, Starwood Hotels, Taco Bell, Toyota, Levi Strauss & Co. and UPS. Its suite of private-label and co-branded content and services -- available via the Internet, cellular phones, WAP phones, PDAs, wireless devices and landline telephones -- includes Vicinity Business Finder(SM), Telephone Business Finder(SM), Wireless Business Finder(SM), BrandFinder(SM), SiteMaker(SM), MailMaker(SM), GeoSearch(R), MapBlast!(R) Mapping Services, and Business Directory. Publicly traded on Nasdaq under the symbol VCNT, Vicinity's investors include CMGI (Nasdaq:CMGI). Vicinity's strategic alliances include Inktomi (NASDAQ:INKT), Palm Computing (NASDAQ:PALM) and it is a member of the Phone.com (NASDAQ:PHCM) Alliance Program. Vicinity was established in 1995, has headquarters in Palo Alto, and has an office in Lebanon, N.H. Vicinity(R) is a registered trademark of Vicinity Corp. CONTACT: Vicinity Corp. Liz Aune, 650/237-0300, ext. 309 laune@vicinity.com or Fleishman-Hillard Laura Kraft, 213/489-8255 kraftl@fleishman.com
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