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SpatialNews Press Release
Verizon Information Services Launches Enhanced
SuperPages.com; New Site Combines Nationwide Information Resources and
Offers New Tools for Small Businesses and Consumers
DALLAS, Oct. 20, 2000--Verizon Information Services, the world's largest
directory company, today announced the launch of an enhanced SuperPages.com(SM) service, the
nation's leading online yellow pages and shopping resource.
BigYellow.com, formerly of Bell Atlantic, and SuperPages.com and BigBook.com, formerly GTE's
online directories, have been combined into a single Web destination, making it the most complete
nationwide online Yellow Pages directory and a leading information resource on the Web. Users can
access the site through the Internet at www.superpages.com.
"SuperPages.com is much more than a phone book on the Internet," said Pat Marshall, group vice
president - marketing for Verizon Information Services.
"SuperPages.com makes the Internet a more manageable and useable resource for consumers, and
provides small businesses with an easy and cost-effective means of establishing an Internet presence on
a highly trafficked, well-known site."
In addition to the newly added PeoplePages, an online, nationwide residential directory, the enhanced
SuperPages.com site features a new look and redesigned logo.
The introduction of several new features including Merchant Match, more complete Yellow Pages
listings, EZChooser(SM), and enhanced shopping content under SuperTopics, makes the site a more
comprehensive resource and research tool for consumers and small businesses.
Also, for those who want to access SuperPages.com via wireless technology, Verizon recently
launched a wireless application protocol (WAP)-enabled version of SuperPages.com for use with Web
phones and a downloadable Web clipping application for users of the Palm(TM) VII series handheld
computer.
SuperPages.com will continue to offer users the most complete nationwide Yellow Pages directory
with online shopping, Consumer Guide product reviews and recommendations, classified ads, local
discounts, special offers, maps and driving directions, and more.
Super Topics, a new section on the site, features a variety of categories including Entertainment &
Leisure, Business and Home Improvement that provide direct links to online merchants, useful
information and tips to help consumers become informed shoppers. SuperPages.com users can search
for local merchants, products and services that might be located across the country.
New Features
Verizon will continue to enhance the site with new features, resource offerings, and technology to
make the site the primary Internet resource for consumers and small businesses. At launch, the
following new features will be available immediately:
--
Merchant Match - Based on a recent agreement with netgenShopper.com, Verizon has added a
reverse auction capability to SuperPages.com. This new feature, called Merchant Match, links
interested buyers to qualified merchants creating a buyer/seller matching network. The service will
enable local businesses to find new customers and drive sales, and helps buyers make informed
purchasing decisions allowing them to receive multiple bids on a specific purchase through one
simple online request form.
--
Enhanced Listings - SuperPages.com will begin enhancing its Yellow and White Pages database
using Verizon's business and residential telephone listings. The largest telephone company in the
world, Verizon Communications provides wireline services in 67 out of the top 100 U.S. markets.
Adding some of these listings from these key markets to the SuperPages.com database will make
SuperPages.com the most accurate Yellow and White Pages service on the Internet.
--
EZChooser - EZChooser is a feature within Consumer Guide's New Car Guide found on
SuperPages.com. Users can compare the features of multiple vehicles within the same class
including base price, loaded price and mileage. The selection is reduced to the number of vehicles
available that match the user's specifications, helping consumers arrive at the optimal selection.
Merchant Match and EZChooser are the first of many enhancements Verizon is planning to make to
the SuperPages.com site.
"SuperPages.com connects people. Whether you're a small business owner or consumer,
SuperPages.com has the tools to make the Internet a valuable shopping resource," said Marshall.
"EZChooser and Merchant Match are features designed to attract these groups to each other, introduce
them, and keep them working together."
About Verizon Information Services and SuperPages.com
Verizon Information Services is the world's leading print and online directory publisher and a content
provider for communications products and services. As the largest directory company in the world,
Verizon Information Services earns annual revenues of more than $4.1 billion and has more than 11,000
employees.
The company provides sales, publishing and other related services for nearly 2,500 directory titles in
47 states and the District of Columbia and 18 countries outside the U.S. This includes more than 1,600
Verizon directory titles with a total circulation of approximately 112 million copies in the U.S. and 41
million internationally.
Verizon Information Services also produces and markets SuperPages.com, the Internet's No. 1 online
yellow pages directory and a leading shopping resource. SuperPages.com has received up to 4.2 million
visits and up to 2.3 million unique visitors per month.
Based in the Dallas area, Verizon Information Services is a unit of Verizon Communications,
headquartered in New York, N.Y. Verizon Communications (NYSE:VZ), formed by the merger of Bell
Atlantic and GTE, is one of the world's leading providers of communications services. For more
information on Verizon, visit www.verizon.com.
CONTACT:
Verizon
Heidi Jaquish, 972/453-6473
heidi.jaquish@verizon.com
or
Paine & Associates
Stacey Lammot, 310/288-5523
slammot@painepr.com
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