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SpatialNews Press Release
First joint venture of its kind for Ordnance Survey
X marks the spot for millions of points of
interest
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Ordnance Survey is entering a unique partnership to create a definitive positional index of millions
of points of interest (POI) in Britain, both natural and man-made.
The national mapping agency has teamed up with two other leading companies in a ground-
breaking joint venture designed to meet the growing demand for information services based on
mobile technology and the Internet.
The database will help pioneering service providers answer basic questions such as “where’s my
nearest...?” and “how do I get to…?” which are fuelling more and more online services capable of
pinpointing the location of specific businesses, leisure facilities, tourist attractions and other
amenities.
PointX Ltd, a new joint venture involving Ordnance Survey, property information specialists,
Landmark Information Group, and business database developers, Red Volcano, aims to work with
these service providers, enabling them to either enhance existing product offerings or create
completely new services by adding an accurate spatial dimension to their data. m/f…
They will be able to draw on the information and supply it as mapping, text messages, voicemail,
and other online applications.
PointX will deliver a powerful business-to-business database of location-based information derived
from Ordnance Survey and other data suppliers. The database will include a range of features, from
petrol stations to picnic sites, and amusement parks to public toilets. The database is designed for
easy take-up by Internet service providers, government agencies, telecom firms and many others
seeking to develop consumer-orientated services.
The joint venture approach is the first of its kind for Ordnance Survey, which is positioning itself as
the content provider of choice for location-based services in the new information economy.
PointX Managing Director, Peter Staniczenko, says: “PointX is a creative and innovative response
by the partners to the challenges and demands of new mobile technologies. Many of the promises
held out by these services cannot be delivered without the kind of data that PointX will provide.”
Christopher Roper, the new company’s Executive Chairman, adds: “No single player had all the
answers. We had to break down fences, pooling ideas and resources to come up with PointX. Each
of the three partners is a market leader in its own field. PointX will settle for nothing less.”
A signing ceremony for PointX Ltd. was held at Ordnance Survey’s Southampton headquarters on
March 30 ahead of a formal launch later this year. Joining Mr. Staniczenko and Mr Roper were
Vanessa Lawrence, Ordnance Survey’s Director General and Chief Executive, and Adrian Gregory,
Development Director and Founder of Red Volcano.
For more information about PointX, contact Mr Staniczenko on 023 8079 2934 or at
pstaniczenko@ordsvy.co.uk.
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