|
|
SpatialNews Press Release
MapInfo Augments Market Analysis Solutions with Census 2000 Data
Jump to Website Here
MapInfo Supplements, Aggregates and Filters Census Data for Improved Market and
Customer Analysis
TROY, NY--April 17, 2001--MapInfo Corporation (Nasdaq: MAPS) today announced
its plans for
integrating Census 2000 data into its core market analysis solutions. MapInfo®
TargetPro® v3.6 will
be the first MapInfo solution to utilize the newly released data by
incorporating a full set of estimates
based on corrected state totals. MapInfo adds tremendous value to the Census
data through annual
updates, the creation of additional modeled databases and the integration of
the data into MapInfo’s
powerful, easy-to-use business intelligence solutions.
"Our decisions regarding merchandising, advertising and especially site
selection depend on accurate
and up-to-date demographic data. MapInfo’s incorporation of the 2000 Census
data into TargetPro
will allow us to capitalize on the myriad demographic changes that took place
in the United States over
the past decade," said Chris Kochan, market research manager at Rack Room
Shoes. "Using the 2000
Census data in our sales forecasting model, we expect to gain a competitive
advantage in our market
strategy and site selection decision-making process."
"What is exciting about the Census is that it gives companies like MapInfo the
ability to validate our
estimates and set a base line for future analysis," said Jon Winslow, CRM
market director at MapInfo.
"It is also extremely interesting to see the surprising new trends."
For example, it was expected that the Hispanic population would increase
dramatically in places like
Texas, Florida and California. However, the new Census tells us that the
Hispanic population is also
growing quickly in places like suburban Georgia and Idaho. The Hispanic
population of Gainesville,
GA, is nearly 31 percent of the entire population. Twenty-nine percent of
Dalton, GA, and 35 percent
of West Clark, ID, are also Hispanic according to the new Census data. These
statistics indicate a
significant growth in this demographic from the 1990 percentages of 17, 3 and
10 percent respectively.
MapInfo’s release of TargetPro v3.6, planned for April 2001, will contain
demographic estimates and
projections, on items such as population, households, median income and age,
influenced by the
recently available Census information. These data are packaged with a variety
of other Census-based
marketing databases to provide a robust market and customer analysis solution
used by marketing
organizations around the world. MapInfo will also make tabular data from the
Census available in
MapInfo’s native format as the new Census data is released.
About MapInfo
MapInfo Corporation enables customers to use location to transform information
into business
advantage. A global company and technology leader, MapInfo provides business
intelligence solutions
that are deployed across organizations to help them better understand their
markets and customers.
MapInfo solutions are available in 21 languages through a network of strategic
partners and
distribution channels in 60 countries. Headquartered in Troy, NY, MapInfo
Corporation is on the
World Wide Web at www.mapinfo.com.
Search GeoCommunity for Related Stories
Return to Today's News Index
|
|
Sponsored by:
For information
regarding
advertising rates
Click Here!
|
