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SpatialNews Press Release
MapInfo and Plurimus Partner to Deliver a CRM
Solution that uses Location Intelligence to Analyze Online Behavior
TROY, N.Y. and DURHAM, N.C., March 26, 2001--MapInfo Corporation (Nasdaq: MAPS)
and Plurimus Corporation (formerly Foveon), today announced a strategic partnership to deliver a CRM solution that
enables an organization to profile the online behavior of Web users in any geographic region. Designed for use with
TargetPro(TM), MapInfo's market analysis tool, Plurimus Internet Summary Data enables a company, for the first time, to
tie online behavior to a user's geographic location and integrate this information with MapInfo's demographic and
segmentation data. As a part of their collaboration, MapInfo has made an equity investment in Plurimus, which today made
its national debut at PC Forum 2001.
"This partnership with Plurimus is part of MapInfo's global strategy to deliver comprehensive CRM solutions to our
customers and to the market," said Michael Hickey, MapInfo's executive vice president, sales and marketing. "By joining
forces with a company that offers unique Internet usage data, we are now able to provide our 'click and mortar' customers
with the first set of Internet data that is tied to real-world location intelligence. Previously, this lack of connection between
actual `click and mortar' behaviors has been an obstacle for our customers in creating effective marketing initiatives."
By assimilating live data from a pool of 3.5 million Internet users, Plurimus has built the industry's most comprehensive
source of data on Internet usage. This data is seamlessly plugged into TargetPro for fast and accurate analysis. MapInfo
customers, who traditionally have relied on TargetPro for demographic analysis of their "brick and mortar" customers, can
now use the same state-of-the-art analysis tool for their Web and e-commerce initiatives, and create comprehensive
e-marketing programs. In addition, organizations can now integrate their "brick and mortar" and online operations through a
concrete understanding of the relationship between their real-world locations and their customers' online behavior. Only
through understanding both can organizations realize the potential return on investment of a fully functional "click and-mortar"
operation.
Future partnership plans include more powerful data-integration products for e-business clients. Through the use of these
still-in-development products, MapInfo's customers will augment their customer acquisition and retention efforts.
"We are excited about our new relationship with MapInfo to provide comprehensive marketing intelligence solutions for
business clients," said Donna Peek, Plurimus vice president, business development. "Our unique online behavioral data
coupled with MapInfo's location-based business intelligence promises to yield business and marketing intelligence tools that
are unlike anything in the market today."
Pricing and Availability
Plurimus Internet Summary Data is available immediately. A single desktop user starts at $10,000 for nationwide
coverage.
Plurimus is a breakthrough new company that has redefined the science of marketing intelligence. By assimilating live data
from a pool of 3.5 million Internet users, Plurimus aggregates, analyzes, and maps the activities and attributes of the online
world. We call this marketing science online human geography.
MapInfo Corporation enables customers to use location to transform information into business advantage. A global
company and technology leader, MapInfo provides business intelligence solutions that are deployed across organizations to
help them better understand their markets and customers. MapInfo solutions are available in 21 languages through a network
of strategic partners and distribution channels in 60 countries. Headquartered in Troy, NY, MapInfo Corporation is on the
World Wide Web at www.mapinfo.com.
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