SpatialNews Press Release
Vicinity Scores with New Business Finder LineDrive Directions;
'Blueprint' Maps Easier to Use for Web and Wireless Applications
SUNNYVALE, Calif., March 26, 2001--Vicinity Corporation (Nasdaq:VCNT) introduced
today Business Finder LineDrive(SM) directions. LineDrive directions improve upon standard route maps by more clearly
showing the route, highlighting every turn and street with driving distances and full street names helping to make navigation
easier. These simplified maps are ideal for Web, WAP and other wireless applications and will be provided as an option to
standard route maps and driving directions.
Using the LineDrive directions, consumers can more easily anticipate turns and highway exits, and because LineDrive
directions are much easier to read, users are relieved of the need to attempt to memorize driving directions in advance.
"Standard route maps are often very difficult to use while in route. LineDrive maps, essentially a turn-by-turn 'blueprint' of
the driving route, are much more user friendly," said Emerick Woods, president and CEO of Vicinity Corporation.
LineDrive directions are can be viewed on Vicinity's MapBlast!(R) Web site located at www.mapblast.com.
Vicinity Corp. is a leading provider of Internet-based infrastructure marketing services for brand-name Global 2000
companies. The company's solutions, available in 18 countries and in 10 languages, enable its clients to direct their customers
searching for a specific product or service to the nearest brick-and-mortar store that carries that product or service.
Vicinity's customers include FedEx, Ford, GM, Hilton Hotels Corporation, Marriott, McDonald's, NEC, Pizza Hut,
Starbucks, Starwood Hotels, Taco Bell, Toyota, Levi Strauss & Co. and UPS. Its suite of private-label and co-branded
content and services -- available via the Internet, cellular phones, WAP phones, wireless devices and landline telephones --
includes Vicinity Business Finder(SM), Speech Business Finder(SM), BrandFinder(SM), SiteMaker(SM), MapBlast!(R)
Mapping Services, GeoSearch(R) and Business Directory.
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