SpatialNews Press Release
Claritas Announces Distinctive Census 2000 Internet
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SAN DIEGO, May 4, 2001--
Free Site Provides Public Law 94-171 Redistricting Data Enhanced By a Series of
Claritas-Calculated Variables and Flexible Retrieval Methods
To extend added value to recently-released Census 2000 redistricting data, Claritas Inc., the
premier provider of intelligent marketing information and target marketing services, Friday announced
it has launched a free Internet site distinguished by a series of variables on race and ethnicity
unavailable anywhere else.
In describing the new site, (accessible at www.pl94.claritas.com/) Heather Oles, vice president of
Software Product Management, said there are 402 demographic data items across seven dataset
groupings, which are:
Race All Ages
Non-Hispanic by Race All Ages
Race Population 18+
Non-Hispanic or Latino Population 18+
Claritas Calculated Hispanic
Claritas Calculated Hispanic 18+
Additional Claritas Calculated
"The base data on the site are provided by the U.S. Census Bureau, specifically the Census 2000
Redistricting Data Summary File, also known as Public Law 94-171, or PL-94 for short. Claritas has
taken the data a step further by expanding the census information," said Oles.
She explained that in addition to the census data Claritas is providing:
-- Claritas calculated variables -- including Hispanic data -- Flexible area definitions --
Downloadable datasets -- Preformatted reports and maps (under development, but expected to
be released soon)
Robert Nascenzi, president and CEO of Claritas, said the site clearly demonstrates how Claritas is
committed to providing a full and clear picture of census data by enhancing it with distinctive
variables. "Turning data into useful information is the essence of Claritas' products and services, and
in line with that, this new site really delivers the goods, all at no cost," he said.
Oles said that along with the upcoming preformatted reports and maps another new feature,
expected by mid-May, will include radius and polygon data as retrieval options.
The Census 2000 Redistricting Summary File, enacted under Public Law 94-171 in 1975, directs
the Census Bureau to provide redistricting data in order for the states to redraw districts for both the
Congress and state legislatures. It provides population counts for all persons and all persons 18 years
old and older. It also has counts of Hispanic/Latino persons by race (63 categories) and
non-Hispanic/Latino persons by race (also 63 categories) for both the total population and the
population 18 years and older.
Based in San Diego, Claritas Inc. is regarded as the premier worldwide provider of precision
marketing solutions, developed, in part, through intricate customer segmentation systems and other
such marketing tools. It is a division of VNU Marketing Information Inc. (VNU MI Inc), an
established leader in providing a wide variety of industries with innovative precision-marketing
solutions including geodemographic information and qualitative audience research. VNU MI Inc. is a
subsidiary of VNU Inc., that also includes Nielsen Media Research, Bill Communications, BPI
Communications, SRDS, VNU eMedia, and VNU Expositions.
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