SpatialNews Press Release
Maporama Selected by Shell Geostar;
Maporama Guides Interactive Car Travel Portal Users on Web and
i-Mode
www.ShellGeoStar.com
www.maporama.com
Paris, 08 April, 2002 - Shell GeoStar, the leading pan-European interactive Car Travel portal, and Maporama, European leader in online location-centric solutions announces today, the implementation of Maporamašs market-leading location products into the www.ShellGeoStar.com website and also its mobile version for i-mode.
Maporamašs solutions have been implemented on two distinct platforms for Shell GeoStar: on the Web and for the first time outside Japan, for the i-mode platform - Shortly to be launched by telco operators in Germany, the Netherlands and Belgium. The i-mode implementation features an ergonomic interface offering similar functionality to the www.ShellGeoStar.com website.
The Million+ visitors to Shell GeoStar can now access Maporama-powered location mapping and routing and obtain access to the Internetšs largest street level cartographic coverage offering detailed maps and journey services for all European countries.
Via Shell GeoStaršs easy-to-use interface, internet users access a powerful pan-European travel-planning facility, allowing them to pinpoint various points of interest and facilities on their journey, including hotels, restaurants, ski-resorts, amusement parks, car-rentals, attractions, ferries and Shell petrol stations. Maporamašs maps are always displayed together with the information on the requested location. In a single click, the users also obtain detailed, turn-by-turn driving directions guiding them directly to their destination of choice.
Maporama is extremely pleased to announce this new agreement with Shell GeoStar. Receiving millions of map hits every month, Shell GeoStar required an extremely robust solution, ensuring a flawless 24/7 quality of service,˛ said Laurent Vermot-Gauchy, Maporama CEO and President. ŗMaporamašs selection by Shell Geostar demonstrates once again Maporamašs leadership on the market and its superiority of offering, in terms of functionality, geographic coverage, plus quality of service assurance.˛
Maporamašs strong back-end architecture and comprehensive geographic coverage serves to deliver the fully featured mapping and routing facility combined with the reliability our visitors have come to expect,˛ said Wei Hai Chu, CEO of Shell GeoStar.
About Shell GeoStar:
Shell GeoStar is the Royal Dutch/Shell Groupšs free of charge pan-European online travel internet platform. Currently available in six languages it provides users with highly accurate interactive street level maps and seamlessly brings together a wide variety of functions and travel offerings taking all the stress out of driving in Europe.
Winner of Internet Magazinešs coveted Site of the Year Awardš in 2001, Shell GeoStar continues to be a market leader and pioneer in the Journey Planning market.
www.ShellGeoStar.com
About Maporama:
Maporama is a leading provider of Location-Centric applications. Location-centric applications enable organisations to turn their location data into profit, accelerating consumersš purchase decision cycle by helping them find specific products at specific stores while sharing store-specific information internally with employees and externally with suppliers.
Maporamašs product offer includes advanced mapping and routing turnkey products as well as a powerful and complete API library for developers. In order to guarantee customer flexibility and autonomy, Maporama provides Maporama Partner Solutions, an integrated online administration suite.
Maporama is the only location-centric solutions provider to localise an address of over a billion of consumers around the world offering, in addition to industry standard European and North American coverage, detailed street maps of Eastern Europe, Australia, South America,
From its inception in 2000, Maporama continues to lead innovation in its industry. In 2000, Maporama was first to announce pre-packaged solutions per industry sector. In 2001, the company was also first to announce location-based advertising products.
Today, the company is building a unique approach to enterprise-wide location-centric applications, compliant with any existing communication platform (Web, Wireless, PDAs, set-top-boxes) as well as with any existing cellular or landline telephone device through speech technology.
Maporama has more than 500 customers in over 15 countries including Yahoo!, Aventis, Europcar, Dr Martens, Estée Lauder, Thomson Multimedia, UBS Warburg, Diageo
Headquartered in Paris (France), Maporama markets its products in Europe and in the USA.
www.maporama.com
wap.maporama.com
pda.maporama.com
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Apr 8, 2002
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