SpatialNews Press Release
MapInfo Unveils TargetPro v4.0, the First Location-Intelligent CRM Solution
www.mapinfo.com
Analytical CRM Solution to Feature Location Capabilities for Enhanced Market Analysis
TROY, NY--April 30, 2002--MapInfo Corporation (Nasdaq: MAPS) today announced the
release of MapInfo? TargetPro? version 4.0, the first analytical customer relationship
management (CRM) solution that enables organizations to tightly link location analysis to CRM
systems. For the first time, users will be able to access their own data from a number of relational
database systems, to easily allow seamless integration with TargetPro?s demographic and
geographic data for critical analysis. By combining customers? proprietary customer data with
MapInfo?s powerful location intelligence capabilities, TargetPro v4.0 enables organizations to
gain a complete view of their customers for more targeted customer outreach and enhanced
market analysis.
According to IDC, analytical CRM spending will surpass $2.3 billion by 2004. While
corporations already recognize the need to derive more value from CRM through better analysis,
they are only starting to understand the essential role that location plays in understanding
customer behavior.
"Where people live, work and travel has a tremendous impact on consumer behavior and
location is a key factor in marketing success. Yet, location analysis has been a missing element
in analytical CRM applications," said Michael Hickey, COO, MapInfo. "TargetPro v4.0
incorporates the power of location with CRM, empowering organizations to make better business
decisions about market and product potential, customer outreach, store locations and marketing
expenditures and investments."
"TargetPro has allowed us to identify strategic customer groups and as a result make appropriate
investment decisions," said Steve August, director of customer analytics, Brookstone, Inc. "We
are looking forward to utilizing the new features in TargetPro v4.0. Specifically, the ability to
access customer data directly from the TargetPro engine will greatly enhance our customer
analysis capabilities."
TargetPro v4.0 is specifically designed to address the analytical CRM needs of enterprises. For
example, a retail store chain could analyze customer data, such as sales, billing and purchasing
information, from its current CRM system using TargetPro v4.0. They can then enhance that data
with MapInfo?s demographic data to reveal business opportunities based on customer
information. Customer analysis based on location can reveal sales trends, market clusters, and
the location, demographics and penetration level of high profit clusters. With this information, a
retailer can create more targeted marketing campaigns, decide on ideal store locations, how to
stock the store and identify new customer prospects, resulting in increased revenue and
decreased costs.
With TargetPro v4.0, users can now integrate, import and link to various forms of their own
proprietary data and analyze this information along with TargetPro?s demographic and
geographic data. The resulting reports can then be shared using other MapInfo products via the
Internet or intranet for enterprise-wide analysis. Further, users can take advantage of TargetPro
v4.0?s extensible platform to access the TargetPro engine from other MapInfo interfaces or
industry standard CRM tools, bringing the power of location to every aspect of the decision-
making process.
Pricing and Availability
MapInfo TargetPro v4.0 will be available in the United States and Canada on June 15. Pricing
for TargetPro v4.0 starts at $7,500 for a national system. For more information, please visit
www.mapinfo.com/targetpro.
About MapInfo?s Seminar Series
MapInfo is hosting a seminar series entitled, "Better Insights, Better Decisions," in 25 cities
across the United States and Canada beginning May 14. Demonstrating solutions for trade area
analysis, product potential analysis, site selection and territory optimization, these seminars will
highlight how organizations are able to use location-intelligence to drive insightful decisions.
Information about the "Better Insights, Better Decisions" seminars can be found at
www.mapinfo.com/insight.
About MapInfo
MapInfo Corporation is a global software company that integrates software, data and services to
help customers realize greater value from location-based information and drive more insightful
decisions. MapInfo solutions are available in 20 languages through a network of strategic
partners and distribution channels in 60 countries. Headquartered in Troy, NY, MapInfo
Corporation is on the World Wide Web at www.mapinfo.com.
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