SpatialNews Press Release

MapInfo Unveils TargetPro v4.0, the First Location-Intelligent CRM Solution

www.mapinfo.com

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Analytical CRM Solution to Feature Location Capabilities for Enhanced Market Analysis

TROY, NY--April 30, 2002--MapInfo Corporation (Nasdaq: MAPS) today announced the release of MapInfo? TargetPro? version 4.0, the first analytical customer relationship management (CRM) solution that enables organizations to tightly link location analysis to CRM systems. For the first time, users will be able to access their own data from a number of relational database systems, to easily allow seamless integration with TargetPro?s demographic and geographic data for critical analysis. By combining customers? proprietary customer data with MapInfo?s powerful location intelligence capabilities, TargetPro v4.0 enables organizations to gain a complete view of their customers for more targeted customer outreach and enhanced market analysis.

According to IDC, analytical CRM spending will surpass $2.3 billion by 2004. While corporations already recognize the need to derive more value from CRM through better analysis, they are only starting to understand the essential role that location plays in understanding customer behavior.

"Where people live, work and travel has a tremendous impact on consumer behavior and location is a key factor in marketing success. Yet, location analysis has been a missing element in analytical CRM applications," said Michael Hickey, COO, MapInfo. "TargetPro v4.0 incorporates the power of location with CRM, empowering organizations to make better business decisions about market and product potential, customer outreach, store locations and marketing expenditures and investments."

"TargetPro has allowed us to identify strategic customer groups and as a result make appropriate investment decisions," said Steve August, director of customer analytics, Brookstone, Inc. "We are looking forward to utilizing the new features in TargetPro v4.0. Specifically, the ability to access customer data directly from the TargetPro engine will greatly enhance our customer analysis capabilities."

TargetPro v4.0 is specifically designed to address the analytical CRM needs of enterprises. For example, a retail store chain could analyze customer data, such as sales, billing and purchasing information, from its current CRM system using TargetPro v4.0. They can then enhance that data with MapInfo?s demographic data to reveal business opportunities based on customer information. Customer analysis based on location can reveal sales trends, market clusters, and the location, demographics and penetration level of high profit clusters. With this information, a retailer can create more targeted marketing campaigns, decide on ideal store locations, how to stock the store and identify new customer prospects, resulting in increased revenue and decreased costs.

With TargetPro v4.0, users can now integrate, import and link to various forms of their own proprietary data and analyze this information along with TargetPro?s demographic and geographic data. The resulting reports can then be shared using other MapInfo products via the Internet or intranet for enterprise-wide analysis. Further, users can take advantage of TargetPro v4.0?s extensible platform to access the TargetPro engine from other MapInfo interfaces or industry standard CRM tools, bringing the power of location to every aspect of the decision- making process.

Pricing and Availability

MapInfo TargetPro v4.0 will be available in the United States and Canada on June 15. Pricing for TargetPro v4.0 starts at $7,500 for a national system. For more information, please visit www.mapinfo.com/targetpro.

About MapInfo?s Seminar Series

MapInfo is hosting a seminar series entitled, "Better Insights, Better Decisions," in 25 cities across the United States and Canada beginning May 14. Demonstrating solutions for trade area analysis, product potential analysis, site selection and territory optimization, these seminars will highlight how organizations are able to use location-intelligence to drive insightful decisions. Information about the "Better Insights, Better Decisions" seminars can be found at www.mapinfo.com/insight.

About MapInfo

MapInfo Corporation is a global software company that integrates software, data and services to help customers realize greater value from location-based information and drive more insightful decisions. MapInfo solutions are available in 20 languages through a network of strategic partners and distribution channels in 60 countries. Headquartered in Troy, NY, MapInfo Corporation is on the World Wide Web at www.mapinfo.com.

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Apr 30, 2002 Jun 26, 2002