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SpatialNews.com Press Release

Orange Slovensko Launches a Second Phase of Location-Based Services With ESRI
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Redlands, California-ESRI, the leading developer of geographic information system (GIS) software, has announced that Orange Slovensko (SK), the largest Slovakian mobile telecommunications operator, recently launched a second phase of location-based applications for its mass-market and enterprise subscribers. The new portfolio of upgraded applications and services include Friend Finder, Yellow Pages, Mobile Map, a new Bomber game, and a resource management and tracking application called Monitor, offered to customers in the business-to-business (B2B) space. "ESRI's ArcIMS proved very stable and powerful when we introduced the first phase of our location-based services (LBS) offering," says Martin Holly, senior geographic information system (GIS) engineer, Orange Slovensko. "During this period, ArcIMS processed thousands of mapping transactions for our mobile Internet (WAP) and Web applications without any downtime. During our second phase of application development, ArcIMS software's sophisticated XML application program interface made it easy for us to launch new applications quickly."

"High-quality digital maps are a key requirement for location-based services at Orange," says Martin Kamensky, GIS manager, Orange Slovensko. "We built a unique geodatabase for Slovakia, including a large portfolio of vector and raster maps, all of which are stored in and managed by ArcSDE. Some spatial data was purchased from commercial geodata suppliers, while some was collected, edited, and geocoded by our GIS department. Our Web interfaces and new line of mobile devices with larger color screens make use of ArcIMS software's mapping capabilities, and ESRI technology has helped us transfer it to thousands of users in the second phase of our LBS offering." Orange SK's second-phase LBS architecture consists of Ericsson's Mobile Positioning System (MPS), Reach-U PinPoint Mgine middleware, and ESRI's ArcIMS and ArcSDE. The three power Orange's solution and create one homogeneous development platform for location-based applications in which ArcIMS is the mapping engine for GIS data visualization. A demonstration of Orange's location-based services can be found on the web at: http://www.esri.com/industries/locationservices/files/lbs_orange_sk.swf

Macromedia Flash Player is needed to view the demonstration and can be downloaded free of charge at: http://www.macromedia.com/shockwave/download/download.cgi?P1_Prod_Version=Sh ockwaveFlash&P5_Language=English.

# # # About Orange Slovensko
The company has been operating in the Slovak Republic since January 15, 1997, when it started to provide GSM-based digital mobile network services as the first mobile operator in Slovakia. Since March 27, 2002, it has offered its services under the Orange brand as Orange Slovensko. Currently, Orange Slovensko is the largest provider of mobile telecommunication services in Slovakia and has more than 1,900,000 active customers. Wirefree Services Belgium S.A., owned by France Telecom, holds a majority of 64 percent in the company. Private financial investors led by EBRD and AIG New Europe Fund hold the rest of the company.

About ESRI
For more than 30 years, ESRI has been the leading developer of GIS software and services with more than 300,000 clients worldwide. ESRI software is used in all 200 of the largest cities in the United States and in more than 60 percent of counties and municipalities nationwide. Headquartered in California, ESRI has regional offices throughout the United States, international distributors in more than 90 countries, and more than 1,500 business partners. ESRI's goal is to develop comprehensive tools and services that enable users to efficiently manage, use, and serve geographic information to make a difference in the world around them. ESRI also provides consulting, implementation, and technical support services. ESRI can be found on the Web at www.esri.com.

The ESRI globe logo, ESRI, GIS by ESRI, ArcSDE, ArcIMS, www.esri.com, and @esri.com are trademarks, registered trademarks, or service marks of ESRI in the United States, the European Community, or certain other jurisdictions. Other companies and products mentioned herein are trademarks or registered trademarks of their respective trademark owners.


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