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SpatialNews.com Press Release
MAPINFO POWERS RETAILERS'SITE SELECTION STRATEGIES
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Troy, NY-April 6, 2004- MapInfo Corp. (Nasdaq: MAPS) today announced the release of its Smart Site Solutions software, which was developed for businesses that need to optimize their real estate deployment strategies. With Smart Site Solutions, companies of all sizes can quickly identify the best markets to expand into, sequentially build out and backfill existing markets, and maximize profits by targeting the best sites. Smart Site Solutions utilizes a business' customer database, enabling it to conduct more customized site selection analysis.
Smart Site Solutions is part of MapInfo's suite of Predictive Analytics services that empower restaurants, real estate, retail and financial institutions to make better decisions. Smart Site Solutions can help businesses address any combination of four key site selection issues:
" how to determine maximum build-out of a specific market or region
" how to find the best market for a business
" how to identify viable target sites and trade areas
" how to rank trade areas within a market according to its viability for the business concept.
MapInfo's acquisition of Thompson Associates in January 2003 merged the best data visualization software with the largest, most successful site research company in the U.S. Smart Site Solutions leverages Thompson Associates' more than 40 years of experience in site selection modeling and consulting expertise to create a first-of-its-kind real estate site selection solution. Smart Site analyses can be imported into MapInfo's renowned location-based technology applications for demographic and geographic analysis.
"Community Choice Credit Union used Smart Site Solutions to quickly and accurately find the best locations for new branches during our expansion," said Scott Williams, vice president of Strategic Marketing at Community Choice Credit Union. "It was critical for us to maintain the high market share that we had achieved in our established areas, and we used Smart Site to locate those new hot spots for both new and existing branch locations. With MapInfo, we are now able to proceed with our expansion plan with a high degree of confidence that we selected locations that offer the greatest business potential."
"MapInfo is committed to helping our customers make the best site, market, customer and merchandising decisions," said Bob Buckner, vice president of services at MapInfo. "Smart Site Solutions is the first of a suite of application offerings that leverage the technical superiority of MapInfo data visualization technologies married with Thompson's superior statistical techniques. We empower companies to make the best site selection and store merchandising decisions."
About MapInfo
MapInfo Corporation is a global software company that integrates software, data and services to help customers realize greater value from location-based information and drive more insightful decisions. MapInfo solutions are available in 20 languages through a network of strategic partners and distribution channels in 60 countries. Headquartered in Troy, NY, MapInfo Corporation is on the World Wide Web at www.mapinfo.com.
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