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SpatialNews.com Press Release
BREW(R) Applications Win Majority of Second Annual NAVTEQ Global LBS Challenge Awards
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SAN DIEGO, April 4 -- QUALCOMM Incorporated
(Nasdaq: QCOM), pioneer and world leader of Code Division Multiple Access
(CDMA) digital wireless technology, today congratulates the winners of the
second annual NAVTEQ Global LBS Challenge and announced that applications
developed for QUALCOMM's BREW solution received top honors in four of the
prestigious contest's six categories, including the overall grand prize
winner, BiM Active from Bones in Motion. This achievement underscores the
capabilities of the BREW solution in providing publishers and developers an
opportunity to create and distribute innovative and compelling location-based
services (LBS) applications.
In addition to capturing the competitions' grand prize with BiM Active, a
health and fitness application, Bones in Motion received first place honors in
the Asset Tracking/Field Services category for the application. Other winners
were, Networks In Motion for its PhotoFinder application in the
Gaming/Location-Based Imaging category, Smarter Agent, Inc. for its
self-titled application in the Commerce/Advertising/Buying/Billing category,
and LOC-AID(R) Technologies LLC for its LOC-AID People application in the Peer
to Peer/Find Me category.
"Location-based services add another dimension to multiple application
categories and expand value to consumers," said Tom Grieco, senior director of
BREW developer relations for QUALCOMM Internet Services. "NAVTEQ and the four
BREW winners of the NAVTEQ Global LBS challenge are leading the charge in
bringing compelling location-based services to market in many areas around the
globe. As consumer uptake of location-based wireless services continues to
increase worldwide, we expect BREW publishers and developers to continue
introducing ground-breaking, inventive applications that bring value to the
mobile marketplace."
"The BREW solution's flexibility and scalability is vital to the
development of LBS applications," said Andrew Graham, CEO, Bones in Motion.
"With BiM Active, we've created a multi-faceted application which enables
users to easily monitor and measure their fitness lifestyle goals on their
wireless devices."
"The BREW solution's capabilities will help us revolutionize how
35 million real estate consumers find the home and neighborhood of their
dreams," said Eric Blumberg, president, Smarter Agent, Inc. "Smarter Agent
provides consumers with instant access to location-specific, real-time real
estate information from their mobile handsets. The BREW solution allows us to
bring useful applications to home buyers who want real estate data, as well as
create very robust applications for real estate professionals such as agents,
appraisers and builders."
"LBS applications and imaging capabilities go hand-in-hand when it comes
to mapping and navigational purposes," said Doug Antone, CEO, Networks In
Motion. "PhotoFinder gives mobile consumers the option of tagging photos from
a phone's camera to turn their phone into a Photo Journal, which can then
easily map, search and navigate to the photo's location. With the help of a
NAVBuilder, Network In Motion's BREW LBS extension, we were able to rapidly
develop this new photo GPS application to bring a rich and compelling
application to market."
"As mobile phone use continues to grow beyond voice, users are looking to
their cell phones to provide a variety of services, including relevant and
useful LBS services such as family and friend finding," said Jerome
Longbottom, COO, LOC-AID Technologies, LLC. "The BREW solution facilitates
the development of LBS applications and has made possible the types of
sophisticated location-based services, such as LOC-AID's friend finder,
LOC-AID People, that will be hitting the market soon."
QUALCOMM's BREW solution is designed to meet the distinct and varied needs
of wireless operators, handset manufacturers, publishers, developers and end
users around the world. BREW products and services include: an open,
extensible client platform that supports robust system and application
software including personalized and branded user interfaces for mass market
devices; a J2EE(TM)-based, modular distribution system that enables the
delivery of content, applications and user interfaces to wireless devices
across all air interfaces; a dedicated professional services team that
supports the integration of customized implementations; and the wireless
industry's first global marketplace to support the monetization of
applications and services developed in all programming languages. The BREW
ecosystem can make the wireless visions of innovative companies a reality.
NAVTEQ Global LBS Challenge
The second annual LBS Challenge is an expansion of the first contest that
was launched in October 2003. This year's contest expanded the potential
contestant base beyond North America to include developers from around the
world. In addition to including developers outside of North America, the
Global LBS Challenge offered developers six solution categories with which
their applications could be aligned. The Global LBS Challenge was met with
extensive interest from developers, carriers, and device manufacturers and
further heightened the awareness of new value-adding location-based services
(LBS) to the wireless industry.
QUALCOMM Incorporated (www.qualcomm.com) is a leader in developing and
delivering innovative digital wireless communications products and services
based on the Company's CDMA digital technology. Headquartered in San Diego,
Calif., QUALCOMM is included in the S&P 500 Index and is a 2004 FORTUNE 500(R)
company traded on The Nasdaq Stock Market(R) under the ticker symbol QCOM.
Except for the historical information contained herein, this news release
contains forward-looking statements that are subject to risks and
uncertainties, including the extent and speed to which the BREW solution is
adopted and deployed, change in economic conditions of the various markets the
Company serves, as well as the other risks detailed from time to time in the
Company's SEC reports, including the report on Form 10-K for the year ended
September 26, 2004, and most recent Form 10-Q.
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