SpatialNews.com Press Release
How Hot Is Aerial Mapping Technology? 61% of a la mode Real Estate Agent Customers are Using It
OKLAHOMA CITY, Aug. 18 -- a la mode, a leading developer of
desktop, mobile and Web tools for real estate professionals, today announced
that in less than one month, 61 percent of its real estate agent customers
have already begun using the recently introduced aerial-mapping technology,
making it one of the top features found on a la mode's agents' sites.
In July, a la mode introduced the new "Google Earth" home-mapping
technology to users of the company's Agent XSites
Agent XSites are customizable Web sites created by a la mode that are
currently used by more than 6,000 real estate agents throughout the United
States. a la mode, known for its two decades of experience introducing
innovative technology solutions to real estate professionals, was one of the
first companies to make Google Earth technology available, at no cost, to its
entire customer base.
"Google Earth is an excellent tool for real estate agents to differentiate
themselves from their competitors, gain an edge in listing presentations and
give their clients a tool that makes the home-buying process more efficient,"
said Rusty Lindquist, a la mode's Vice President of Agent Products. "Short of
driving to the listing, there's no better way to see a property in its true
context. Agents can tout that value to win a listing and justify a higher
commission, and the quick adoption rate by our customers shows that they're
finding it a powerful addition to the services they offer."
The Google Earth technology is embedded in all a la mode Agent XSites and
provides consumers with a simple way to view aerial photographs from an area.
Home buyers can view the block the house is on, its proximity to parks,
freeways, and other distinguishable landmarks, simply by zooming in or out.
"Google Earth already has proven to be a powerful tool," said Todd
Ernst/Keller Williams Realty, Grand Rapids, Michigan. "The feedback that I've
received from my clients is fantastic. Best of all, though, in my opinion, is
the advantage it gives me in listing presentations. It's nice to be able to
tell a potential client that their home will be featured on my Web site with
aerial mapping technology from Google. Clients understand the benefits: it
will help better market their homes and let potential buyers see its proximity
to schools, parks and other key amenities and services."
About a la mode
Celebrating its 20th anniversary this year, a la mode develops desktop,
mobile, and Web tools for the real estate and mortgage industries. a la mode
products are used by hundreds of thousands of real estate professionals to
complete real transactions. a la mode's industry-critical infrastructure,
known as the XSites Network, moves well over a million and a half paperless
mortgage transactions each and every month. XSites are web-creation software
applications which enable real estate and mortgage professionals to deploy a
transaction-centric and professional Web presence quickly, easily, and
inexpensively. Currently just under 250 employees work in a la mode's state-
of-the-art offices located in Salt Lake City, Orlando, Oklahoma City, and
Washington, DC. a la mode is growing rapidly and changing how the real estate
and mortgage industries use technology. More details are on the web at