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SpatialNews.com Press Release
Pollo Tropical® Spreads its Wings with Aggressive Expansion Plans Based on MapInfo Location Solution
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Troy, NY—June 9 , 2005— MapInfo Corporation (NASDAQ: MAPS), the leading global provider of location intelligence solutions, today announced that Pollo Tropical®, a Hispanic-Caribbean themed restaurant chain, is using MapInfo’s real estate site selection and market research services to better understand its customers and identify the best opportunities for aggressive expansion. Based on MapInfo’s sales forecasting and customer profiling, the regional restaurant chain is targeting new locations in New York, New Jersey and the west coast of Florida.
Pollo Tropical® has 64 Florida locations and more than 20 franchised units in Latin America and the Caribbean. Prior to working with MapInfo, the company relied on “gut and instincts” to determine new real estate locations. Pollo Tropical® realized that in order to successfully expand in its core markets of south and central Florida, as well as to break into new areas of the country, it would need more fact-based geodemographic research.
“We used MapInfo research to gain a more detailed understanding of our customers in our core markets and use this knowledge to develop a better system for making sales projections and improve site selection efforts as we grow into new markets,” said Glenn Rozansky, vice president of Real Estate and Construction for Pollo Tropical®. “We use MapInfo’s target marketing research to help guide and grow our business. The restaurant chain is preparing to embark on its first round of expansion outside Florida since nearly a decade ago. MapInfo has been instrumental in helping us pinpoint where our best customers live and work, and how we can best access them, to help ensure each new location is a success.”
MapInfo uses its neighborhood clustering system, PSYTE® U.S. Advantage, to target Pollo Tropical® customers. PSYTE is a product that segments demographic groups into “clusters” or groups of people who share common lifestyle habits such as behaving, shopping or eating in a certain way. Combined with the Pollo Tropical® customer database, MapInfo identified markets and specific locations with a large number of consumers fitting the company’s target consumer profile. Pollo Tropical® is using MapInfo research to accurately identify and reach its most important customers as it grows into these new locations.
“Opening a new location is a tremendous investment for any restaurant or store and requires the kind of accurate and customized target marketing products and services that MapInfo provides,” said Michael Hickey, COO at MapInfo. “For more than 40 years, MapInfo has helped some of the nation’s leading retail, restaurant, real estate and financial services institutions choose the most profitable sites for their business and improve how they understand their customers. We look forward to continuing to work with Pollo Tropical® and support its expansion efforts.”
About Pollo Tropical®
Pollo Tropical® is a fresh and homemade alternative to fast food, offering generous portions of tasty and exotic dishes cooked to order from traditional recipes. In addition to its renowned chicken on the grill, Pollo Tropical’s® menu is highlighted by sweet plantains, yuca and black beans and rice, as well as everyone's favorites - French fries, corn, fresh garden salads and its own made-from-scratch Caesar salad. Key lime pie and caramel custard (“flan”) are desserts that round out the flavor of Pollo Tropical®.
Headquartered in Miami, Florida, Pollo Tropical® operates 64 locations throughout the state, with many more in various stages of development.
About MapInfo Corporation
MapInfo is a global company and the leading provider of Location Intelligence solutions, integrating software, data and services to provide greater value from location-based information and drive more insightful decisions for businesses and government organizations around the world. MapInfo solutions are available in 20 languages through a network of strategic partners and distribution channels in 60 countries. Headquartered in Troy, NY, MapInfo is on the World Wide Web at www.mapinfo.com.
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