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SpatialNews.com Press Release
MapInfo launches 'Retail PITCHPOINT'
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London - 1 August 2006 - MapInfo Corporation (Nasdaq: MAPS), the
leading global provider of location intelligence solutions, today
announces the launch of Retail PITCHPOINT, a unique dataset that
measures the strength and weakness of the retail locations within the
top 3,170 retail centres in the UK within a town centre, covered
shopping centre or retail park.
Retail PITCHPOINT equips site planners with a valuable location
intelligence tool to assist retailers in recognising the best pitch for
the success of a store; this takes into account traditional measurements
like vicinity of big brand retailers, building facades and store
frontage along with in depth data unique to the 3,170 retail centres
within the dataset.
Now available for the UK market, MapInfo Retail PITCHPOINT provides a
quantitative measure of the strength or weakness of pitch locations
within premium retail centres across the country, guiding property
agents to the right micro locations and, when used in a predictive
model, helping to explain the effect of a retail pitch on store
performance.
The launch of MapInfo Retail PITCHPOINT will be of significant interest
to high street retailers, convenience businesses, town centre planners,
local authority planners and landlords with retail tenants looking to
improve their understanding of micro location, in-store performance and
retail centre planning.
Key features include a measure of retail pitch strength in the top 3,170
UK retail centres, the ranking of retail centres with a decile score of
best and worst locations and the ability to create pitch heat maps of
target locations and overlay of individual store networks.
Commenting on the benefits of MapInfo Retail PITCHPOINT, Stuart Hayes,
Head of Network & Location Planning, Post Office Ltd, an early adopter
of the dataset, said: "Retail PITCHPOINT helps Post Office Ltd. to
identify which city centre branches are in the strongest and weakest
locations in a retail centre. Using this classification of retail pitch
really helps the business understand the context of "micro-retail
location" and its influence on branch performance."
When linked with company network plans, Retail PITCHPOINT can quickly
identify which retail centres have enough critical retail mass to
support any given store, and this insight can be used to guide agents
and location planners to the retail pitches with the greatest potential
for further investigations.
"With increasing pressure on national and global managers to make the
right decisions, Retail PITCHPOINT can provide a competitive site
profile of both a company's stores and its competitors. This will ensure
that any micro location effects are being measured against store
performance and help companies to understand if pitch strength can
explain their best and worst performers," said Andy Thompson, director
of analytical services, MapInfo EMEA.
About MapInfo
MapInfo is a global company and the leading provider of Location
Intelligence solutions, integrating software, data and services to
provide greater value from location-based information and drive more
insightful decisions for businesses and government organisations around
the world. MapInfo solutions are available in 20 languages through a
network of strategic partners and distribution channels in 60 countries.
Headquartered in Troy, NY, MapInfo is on the World Wide Web at
www.mapinfo.com. The company's UK and European headquarters are in
Windsor, UK (www.mapinfo.co.uk).
Of Note
This press release contains forward-looking statements involving risks
and uncertainties. Any statement not a statement of historical fact is a
forward-looking statement, including without limitation statements
concerning demand for and benefits of MapInfo products and integration
of MapInfo products with existing solutions. Actual results could
differ materially from those stated or implied in forward-looking
statements due to a number of factors, including those factors contained
in the Company's most recent quarterly report on Form 10-Q filed with
the Securities and Exchange Commission under the heading "Factors
Affecting Future Performance." MapInfo takes no responsibility to
update any forward-looking statements.
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