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SpatialNews.com Press Release
Butler Group Technology Audit Puts MapInfo Location Intelligence on the BI Map
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London, 28 September 2006 - MapInfo Corporation (Nasdaq: MAPS), the leading global provider of location intelligence solutions, today announces that a Butler Group independent technology audit, providing a comprehensive overview of MapInfo, its location-based enterprise solutions and the location intelligence market, taken in July this year, is now available as a succinct seven-page report on the company website, www.mapinfo.co.uk/butler.
Recognising the increasingly critical role of location in business analysis, the Butler Group report outlines the distinct benefits of MapInfo enterprise-wide location intelligence across vertical sector industries with specific reference to telecommunications, retail, financial services and public sector.
"MapInfo solutions can be used to visualise and analyse the relationships between data and geography, and in so doing provides organisations with a valuable source of location-based Business Intelligence," the report quotes.
It goes on to deliver a detailed examination of the two flagship products; MapInfo Professional and Envinsa, identifying the clear attributes of each in context to both the business benefits and the technology validation across operating systems, application servers, databases and web browsers.
The independent audit is the first of its kind to clearly evaluate the benefits of location intelligence as a key BI solution and increasingly critical business decision tool. It highlights the value of capturing geographically-related data for public and private sector organisations by helping them to improve their decision making and daily operations to increase revenue, lower costs, boost efficiency and improve service.
"The Butler Group Audit is hugely welcomed by MapInfo as an important endorsement of the value of location intelligence in business decision making," comments Reid Hislop, VP of corporate marketing, MapInfo.
"It is a thorough and comprehensive evaluation of the significant business benefits of adopting a location intelligence strategy - clearly articulating how MapInfo products work and the significant impact a location-based BI solution can deliver across the enterprise."
The Butler Audit has now been released for downloading for media reference for a limited time. To download the report, visit:
www.mapinfo.co.uk/butler.
About MapInfo
MapInfo is a global company and the leading provider of Location Intelligence solutions, integrating software, data and services to provide greater value from location-based information and drive more insightful decisions for businesses and government organisations around the world. MapInfo solutions are available in 20 languages through a network of strategic partners and distribution channels in 60 countries.
Headquartered in Troy, NY, MapInfo is on the World Wide Web at www.mapinfo.co.uk. The company's UK and European headquarters are in Windsor, UK.
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