|
SpatialNews.com Press Release
SiRF GPS Powers New Intel Ultra Mobile Solutions
 Printer Friendly
INTEL DEVELOPER FORUM, BEIJING, -- SiRF
Technology Holdings, Inc. (Nasdaq: SIRF), a leading provider of GPS-enabled
silicon and premium software location platforms, has revealed its
industry leading SiRFstarIII(TM) architecture will provide the GPS-based
location awareness for products based on the new Intel Ultra Mobile
Platform 2007. The low-power SiRFstarIII-GSC3LT, which provides the
integrated GPS functionality for Intel Ultra Mobile PC (UMPC) and Mobile
Internet Device (MID) platforms, together with support from the
SiRFecosystem(TM) global developer community, will enable manufacturers to
create compelling new location-based applications that complement today's
mobile lifestyle with a truly locative experience.
"SiRF has consistently taken a leadership position in emerging markets,
and with its powerful capabilities, portability and connectivity, the UMPC
and MID platforms provide a great opportunity to expand the usage of
location enabled applications in the mobile consumer and enterprise
market," said Kanwar Chadha, founder and vice president of marketing for
SiRF. "We look forward to working with Intel to help this exciting new
platform realize the promise of location, and to continuing to drive GPS
further into the mainstream through partnerships and innovative
technologies."
The latest mobility innovation, products based on the Intel Ultra
Mobile Platform 2007 combines the full power of a computer, support for
anytime wireless broadband connectivity, ultra mobility and location
adaptability in a compact form factor, providing the foundation for a
variety of new Internet- based usage models and products consumers can
carry conveniently wherever they go. The Ultra Mobile Device reference
design with integrated SiRFstarIII technology will offer manufacturers of
mobile devices in consumer electronics, wireless, automotive and computer
industry a comprehensive, turnkey, location-enabled solution they can
employ to drive down the cost and speed the development of the next
generation of these location-aware ultra mobile devices.
"Location-based services provide consumers with a host of new usage
scenarios on MID and UMPC platforms," said Rob DeLine, Director of
Marketing for Intel's Ultra Mobility Group. "The SiRFstarIII technology
combined with Intel silicon solutions will enable innovative,
location-aware platforms."
A winner of PC Magazine's Award for Technical Excellence, the
SiRFstarIII architecture can track more than 20 GPS satellites, employs the
equivalent of more than 200,000 correlators and sophisticated navigation
algorithms and makes real-time navigation practical in almost any
environment.
Now in its 11th year, the Intel Developer Forum is the premier global
technology industry event for hardware and software developers to confer on
Intel-based platforms, technologies and solutions, and the new usage models
they enable.
About SiRF Technology Holdings, Inc.
SiRF Technology Holdings, Inc. develops and markets semiconductor and
software products that are designed to enable location-awareness utilizing
GPS and other location technologies, enhanced by wireless connectivity
capabilities such as Bluetooth, for high-volume mobile consumer devices and
commercial applications. SiRF's technology has been integrated into mobile
consumer devices such as automobile navigation systems, mobile phones,
PDAs, GPS-based peripherals and handheld GPS navigation devices, and into
commercial applications such as location servers, asset tracking devices
and fleet management systems. SiRF markets and sells its products in three
target platforms: wireless handheld devices, such as mobile phones;
automotive electronics systems, including navigation and telematics
systems; and consumer and compute devices, including personal digital
assistants, notebook computers, recreational GPS handhelds, mobile gaming
machines, digital cameras and watches. Founded in 1995, SiRF is
headquartered in San Jose, Calif., and has sales offices, design centers
and research facilities around the world. The company trades on the NASDAQ
Stock Exchange under the symbol SIRF. Additional information about SiRF and
its location technology solutions can be found at http://www.sirf.com .
|
