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SpatialNews.com Press Release
NAVTEQ and Maptel Networks Sign Strategic Agreement for the Spanish Map Data Market
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MADRID, Spain, Feb. 22 -- NAVTEQ (NYSE: NVT), a leading global provider of digital maps for vehicle navigation, location-based solutions and business applications, and Maptel Networks, a Telefonica subsidiary offering digital maps and geographic information solutions, have announced the signing of an agreement which will allow the latter to consolidate its range of high-added-value mapping products. The agreement involves the joint marketing and development of high-quality mapping solutions and services for the Spanish market.
The pact represents a milestone in the analytical map data sector, allowing a planning and marketing tool widely employed by the distribution, retail, banking, insurance, government and other sectors to be used with external computer systems and databases.
Maptel will focus on developing high-added-value mapping solutions and services, while NAVTEQ, the leading provider of digital maps for in-car navigation systems in Europe and North America, will step up its mapping output.
The agreement aims to allow Maptel to provide its customers with complete continuity, access to NAVTEQ's extensive map data catalogue in 59 countries, and support for international expansion using innovative technology. Maptel also plans to build on new added-value solutions developed by NAVTEQ, such as data inventories, aerial photography and 3D city maps.
About Maptel Networks
Maptel Networks specializes in digital maps, online localization services and geographic information solutions. It is a subsidiary of the Telefonica group and was established twenty years ago to facilitate the development of telephone, electricity and other networks.
Maptel helps its business and institutional clients to carry out geographical planning and geomarketing while reducing their total operating costs and developing new relationships with customers. It has created an analytical mapping database of Spain, and advanced technology for online localization services. Its staff of specialists in cartography, the internet, geomarketing, consultancy and telecommunications provide products and services to customers of the Telefonica group.
About NAVTEQ
NAVTEQ is a leading provider of comprehensive digital map information for automotive navigation systems, mobile navigation devices, Internet-based mapping applications, and government and business solutions. NAVTEQ creates the digital maps and map content that power navigation and location-based services solutions around the world. The Chicago-based company was founded in 1985 and has approximately 2,200 employees located in 144 offices in 27 countries.
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