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SpatialNews.com Press Release
Microsoft Launches Location-Based Mobile Search Using Mobile Commerce’s Enhanced Location Gateway
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Mobile Commerce has announced today the first implementation of its enhanced Location Gateway service with Microsoft’s Live Search. Mobile users in the UK using Live Search can have their search results optimised around their current location.
When users click on the ‘Find My Location’ link on the Live Search page (http://m.live.com), Live Search then uses Mobile Commerce’s technology to perform a location lookup to return co-ordinates and a meaningful description of where the user is. This is all seamless to the user who sees Live Search automatically updated with their estimated location. This enables the user to quickly access local maps, step-by-step driving directions, cinema listings, local weather forecasts, as well as businesses, restaurants and any other information regarding local amenities and entertainment.
The fast and cost-effective Location Gateway service has been enhanced by Mobile Commerce to allow any WAP site to integrate location into their services without the need to collect the user’s mobile number.
Steve Page, CEO of Mobile Commerce, said: “We are delighted that our technology is being used by a globally iconic company like Microsoft. With our input, mobile users can access the local information that matters when they need it most, quickly, easily and no matter where they are. As the Mobile Internet takes off, location will become a pervasive enabler of consumer applications on mobile.”
About Mobile Commerce
Founded in 1999, Mobile Commerce is now the UK’s most successful developer and facilitator of content search solutions for the UK mobile telecommunications industry.
Mobile Commerce has provided mobile local search solutions, which allow users to access information, relating to their specific locations throughout the UK. This utility has been developed via a number of strategic partnerships with companies such as Thomson, Multimap, The Press Association and The AA, and provides information on a comprehensive range of local services.
A growing element of Mobile Commerce’s core business model is the development of monetised search using paid listings. Mobile Commerce now offer a Monetised Mobile Search solution connecting mobile users with advertisers. This generates additional revenue for the network operators through off-portal traffic and gives advertisers distribution.
Mobile Commerce is now providing content and creative services to all major UK networks, over SMS, WAP, 3G and i-mode, and is at the forefront of developing innovative packages that will be instrumental in driving additional revenue streams for network and brand partners.
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