Proceed to GeoCommunity Home Page

SpatialNewsGIS Data DepotGeoImaging ChannelGIS and MappingSoftwareGIS JobsGeoBids-RFPsGeoCommunity MarketplaceGIS Event Listings
HomeLoginAccountsAboutContactAdvertiseSearchFAQsForumsCartFree Newsletter

Sponsored by:

Today's News

Submit News

Feature Articles

Product Reviews


News Affiliates



Email Lists


Editor's Corner

SpatialNews Daily Newswire!
Subscribe now!

Latest Industry Headlines
Operation INTERSECT Receives Award of Excellence in GIS
3D Laser Mapping Marks 800th Anniversary of King John's passing
Water Detected on Largest Metallic Asteroid in Solar System
TomTom Reports Third Quarter 2016 Results
Municipalities are Adopting Analytics for their Geospatial Projects

Latest GeoBids-RFPs
Repair Vehicle GPS Unit
Mapping Services*Canada
GIS System Architect*Canada
Land Mobile Radio
Geospatial Services-NV

Recent Job Opportunities

Recent Discussions
AVP to Style
Career Advice
CAD Linework Available?
The GIS Entry Conundrum
GIS data for India Press Release

TechNavio Announces the Publication of its Report - Global Location-based Search and Advertising
Printer Friendly versionPrinter Friendly

TechNavio today launched its report Global Location-based Search and Advertising Market 2012-2016 based on an in-depth analysis covering the Americas, and the EMEA and APAC regions. The report aims to aid decision makers' understanding of the significant trends impacting this market.

Commenting on the report, an analyst from TechNavio's Telecom team said: ''Currently, many big retail, restaurant, food, beverage, and travel companies are investing in location-based advertising to attract potential customers. For instance, in China, Starbucks Corp. tied up with Jiepang API, the leading Chinese location-based platform developer and service provider, for its Valentine's Day offers. Similarly, in the US, McDonald's promotes its products and prices through an iAd campaign. Further, as the results of the location-based campaigns are encouraging, an increasing number of advertisers are feeling more comfortable investing in location-based mobile advertising. In addition to this, as location-based advertisements are bringing about a change in marketing perceptions and investment in new technologies and creative concepts, more big brands are adopting location-based advertising.''

According to the report, one of the major drivers is the increasing use of location-based application enabled mobile media. Earlier, smartphones were mostly used for voice and internet browsing purposes. However, equipped with more functionalities and applications, the latest smartphones are capable of performing several other tasks. This allows users to run location-based services such as location finder and navigation software in their mobile devices.

Further, the report reveals that the increasing concern about privacy is one of the major challenges confronting this market.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit

TechNavio, the market research platform of Infiniti Research Ltd, publishes periodic market research reports on niche and emerging technologies. For more information on our Telecom market research, please visit

Sponsored by:

For information
advertising rates
Click Here!

Copyright© 1995-2014 MindSites Group / Privacy Policy

GeoCommunity™, Wireless Developer Network™, GIS Data Depot®, and Spatial News™
including all logos and other service marks
are registered trademarks and trade communities of
MindSites Group