GeoBusiness Solutions Limited has
won a major contract with the Rank
Group?s Leisure Division to provide
GIS-based market and location analysis
to support Rank?s business.
Rank Leisure are the UK?s leading
leisure operator with brands such as
Mecca Bingo, Grosvenor Casinos and
Odeon Cinemas as well as a number of
nightclub operations.
Nigel Sibley, Director of Marketing, Gaming Sector, at Rank Leisure said:
?Analysis
of customer data is key to understanding the performance of
our outlets,
their relationship with local catchments and how best to
improve
or defend our market share. The proven role of the
GeoBusiness
Solutions team in supporting these decisions made them the
obvious
choice?
GeoBusiness Solutions specialise in
spatial modelling and customer analysis
and provide the expertise to support
site location and marketing decisions.
The GeoBusiness team, Andy Thompson,
Jonathan Walker and Steve Halsall, all
previous members of Rank Leisure
Division?s Market Intelligence Department,
have a combined experience of over
25 years of GIS and retail modelling.
This experience will enable GeoBusiness
Solutions to provide a wide range
of technical services to develop
leading edge, low cost, high value,
customer focused solutions.
Biographies
· Andy Thompson joined Rank
in 1996 as Site Analysis Manager from
Smallworld Systems where he was a
senior technical consultant in the
Finance and Retail sector.
Prior to this, Andy worked for LaserScan on
retail accounts. Andy has spoken
at AGI and MRS conferences.
· Jonathan Walker joined Rank
in 1996 as Senior Market Intelligence
Analyst. Prior to this he worked
as a consultant for Woolworths plc and
for GMAP where he headed a team delivering
modelling projects to major UK
retail, financial services and leisure
companies. Jonathan was a speaker
at Retail Locations 2000 in April
last year and will be speaking at the
Henry Stewart Gravity Modelling conference
this April.
· Steve Halsall joined Rank
in 1997 as a Location Analyst and was a key
player in development of an improved
GIS analysis capability. Prior to
joining Rank Steve was responsible
for the maintenance and development of
GIS at leading property consultants
DTZ Debenham Thorpe. Steve was a
speaker at AGI98.
Contact
Steve Halsall
GeoBusiness Solutions Limited
PO Box 346
Aylesbury
HP17 8ND
UK
tel: +44 (0)1296 33 92 93
email: steve@geobusiness.co.uk
http://www.geobusiness.co.uk